Effective communication of project goals, methods, and findings for multiple audiences is critical to achieve broad uptake of new data, models, early warning systems, policy frameworks, and ideas developed in DOWN2EARTH. Our communication strategy is based on broad dissemination of our messages to a wide range of audiences in different venues and forums, tailoring the message to the relevant audience, and using the most effective means of communication for the target audience.

Capacity Strengthening Activities with Media Practitioners

We will help to strengthen the capacity of targeted media practitioners to produce relevant, accurate, culturally sensitive content with a specific focus on water scarcity, food insecurity, and climatic adaptation by rural communities. In the lifetime of our project, we will conduct this work as a pilot in Kenya. The longer term goal is develop new media content (e.g., radio programs), facilitated by BBC Media Action, designed to convey information about climate change adaptation in a format that make it accessible and digestible to rural agro-pastoralist communities, particularly targeting by gender and age, so they can have better information to make decisions based on seasonal forecasts. In DOWN2EARTH we will conduct audience research and share the findings with the radio stations. We will then use these findings to help the journalists craft output that really meets the station’s audience’s information needs. We will support the journalists to make effective relationships with scientists and met office officials to enhance their reporting.

Early Warning Systems

Another important means of communication with rural agro-pastoralists in DOWN2EARTH will be the desktop and mobile phone apps, which is designed to communicate critical information about water scarcity and food security over the broad region of HAD. Since end-users will be involved in development of the app, we anticipate uptake of the app and wide usage of it across groups, including women. At a level up from these rural communities, we will use results from our hydrological model to feed into GHACOF and IFRAH meetings, which will support the uptake and use of model output by a wide range of stakeholders including government ministries and humanitarian organizations. Finally, we have a long-term goal of embedding our model output for climate forecasts in HAD into the Famine Early Warning System Network (FEWS NET), which will allow an even wider reach to decision makers grappling with responses to drought risk and potential famine.

Other Mechanisms

Publications, Conferences, Workshops, Other International Meetings, Webinars, Promotional Videos, Web Presence, Podcasts, Social Media, Blog Posts